Ebook Free , by Simon Sinek
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, by Simon Sinek
Ebook Free , by Simon Sinek
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Product details
File Size: 3389 KB
Print Length: 247 pages
Publisher: Portfolio; Reprint edition (September 23, 2009)
Publication Date: October 29, 2009
Sold by: Penguin Group (USA) LLC
Language: English
ASIN: B002Q6XUE4
Text-to-Speech:
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Amazon Best Sellers Rank:
#2,325 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
The why gives you charisma; the why gives you strength, purpose, and direction; the why separates you from the flock. This idea is undeniably powerful and deserves widespread attention.Sinek gets to the heart of success by showing the importance of having a higher purpose, or why, behind everything you do. The 200+ pages of the book are elaborations on this single idea. Some might find that length repetitive or overdone, and at times it is; but overall, I found the length helpful in exploring the power and ramifications of the idea.Considering the fundamental why helps any organization discover its authentic identity, make all decisions on the basis of that authenticity, and project an authentic image to the public. When you have a solid, authentic core, Sinek suggests, decisions are easier and buyers are more attracted to you because you have conviction and you're serving the world for a greater purpose other than merely selling widgets like everyone else.Starting with why doesn't apply only to business. It applies everywhere, to every project you're working on. It applies to your identity and your life's work. If you think about it, even the greatest artists are those who have had compelling "why"s.Alternate titles for the book could be "The Way of Why" or, after Eckhart Tolle, "The Power of Why." Start with Why is a quick read, yet powerful enough to change your outlook on marketing and persuasion, powerful enough to help you become a more focused and productive person and to help you live a more meaningful life.The only question: WHY haven't you read it?
As pointed out already, the message is indeed excellent and it got me interested when I first watched the TED talk.. I bought the book waiting for the author to have elaborated more on this interesting idea, with more examples and comprehensive discussion. However, the book is insanely redundant with the same 2-3 examples repeated over and over and over and over again.. The author was trying so hard to make a many-page book out of the message and it was excruciating to go through this repetition..Save your money and (most importantly) your time and just watch the TED talk on YT..
The author's TED talk is one of the most-viewed ever; and it's really quite good. In fact, it's so good that you don't need to read this book! He takes a very, very simple concept and expands, and expands, and repeats, and seemingly never edits, and then repeats, and expands, and -- well, you get the idea. The whole thing could've been done in 50 pages or less.Example: Yes, there's a difference between WHAT one does in business and WHY one does it. And sometimes they diverge. He calls this the "Split" and has a graphic and whole chapter on it. Really?? Not needed.Example: He mines the stories of Apple, Wal-Mart, Costco, Starbucks, Martin Luther King Jr, and a few others - over & over & over & over & over again. He makes elementary and generalized statements, such as saying that NONE of the 250,000 people who came to hear Dr. King in Washington came for him; no sir, they came for themselves because their "why" connected with his "why." Uh, no; many came for him and his message or to simply support civil rights.Example: He constantly repeats the words WHY and WHAT in CAPS ALL THE TIME so you'd get the message. And then again....and again.....Example: Yes, the Apple Computer story is inspiring. But among all that WHY stuff is also the story of a dreamer with incredibly bad people skills. To simply elevate the Apple story - and retell it umpteen times - is to vastly oversimplify what made them great back then and now, and why they succeeded in spite of the way Jobs treated his employees.It's almost as if the author had about 10 stories in his pocket and decided to use nothing else at all. He created the entire "start with WHY" mantra out of the 10 stories and never went beyond them to augment, embellish, or create more learnings.So save the money, see the TED talk, and take what he says there to heart. WHY is the basis for being motivated. But there's a whole lot more to say, and sadly, he never gets to it.
I read a lot. At least a few hours a day. This book was awful.Let's start with why. Sinek is an awfully repetitive and, frankly, unskilled writer. He lays out his thesis and then repeats it like a rower repeats his stroke. As he drags out the book to whatever number of words he needed to fulfill book contract, he re/illustrates his thesis with different examples. This would have made the book slightly more tolerable, except the examples are so ordinary and well known that they will put you to sleep. Apple, Disney, JFK, Hitler. Yawn. Even that might be fine if he had spent five minutes on Wikipedia to research less-known stories about them, but it doesn't look like he did.This book should have been a column in a weekend newspaper, or, at best, a chapter in another book about leadership. Not worth your time.
I've read and studied a lot of material over the last 2 years looking for answers to my life and business. What I didn't realize, is that I was looking for this book. While no book stands alone, this book puts the big picture together for me. Without a why I can find myself drifting from one opportunity to the next, with nothing more than fleeting excitement for a new idea. This book has inspired many thoughts as I read it, but it has helped me to truly put into perspective the age-old advice to follow your passion. It's not enough to follow your passion, you got to know why you're passionate for it. I highly recommend this book to anyone struggling to figure out what they want to do when they grow up. I'm off to read his follow-up book, Find Your Why.
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