Download The Medium is the Massage
Reading a publication is additionally type of far better service when you have no adequate money or time to obtain your own journey. This is just one of the factors we reveal the The Medium Is The Massage as your friend in investing the time. For more depictive collections, this book not just supplies it's tactically book source. It can be a friend, really good close friend with much expertise.
The Medium is the Massage
Download The Medium is the Massage
Required sources? From any kind of type of guides? Try The Medium Is The Massage This book can offer you the ideas for fixing your obligations? Obtaining brief deadline? Are you still puzzled in getting the new inspiration? This book will certainly be constantly readily available for you. Yeah, obviously, this availability will certainly worry about the exact same topic of this book. When you really require the concepts related to this comparable subject, you may not need to be puzzled to seek for various other resource.
When it needs factors to consider to pick such book to read in describing the major issue that you have now, you have to try with this publication. The Medium Is The Massage, nonetheless, ends up being an extended book doesn't mean that this publication is rarely thoughtfully. You can change your mind gone about the most effective publication will feature one of the most tough language and words to understand. This case will certainly obviously make rubbish for some people.
In reading The Medium Is The Massage, currently you might not likewise do traditionally. In this contemporary period, gadget and also computer will assist you so much. This is the moment for you to open up the gadget and stay in this site. It is the best doing. You could see the link to download this The Medium Is The Massage right here, cannot you? Just click the link and negotiate to download it. You can get to acquire guide The Medium Is The Massage by on-line and prepared to download and install. It is extremely different with the standard means by gong to the book store around your city.
Those are several of advantages checking out The Medium Is The Massage When you have determined to obtain and also review the book, you have to allot the formula and obtain the openly to read up until ended up. This book has the tendency to be a needed publication to need some tasks and also activities. When other people are still worried about the jobs as well as due date, you could feel more kicked back since you have actually obtained guide flawlessly.
Product details
Paperback: 160 pages
Publisher: Gingko Press Inc.; 1 edition (August 1, 2001)
Language: English
ISBN-10: 1584230703
ISBN-13: 978-1584230700
Product Dimensions:
4.1 x 0.6 x 7 inches
Shipping Weight: 4 ounces (View shipping rates and policies)
Average Customer Review:
4.1 out of 5 stars
102 customer reviews
Amazon Best Sellers Rank:
#20,683 in Books (See Top 100 in Books)
From the man who declared Money "the poor man's credit card" comes a fabulous photo-essay exposition of his views on media throughout history and particularly in the modern milieu. I originally purchased this book back in 1967, when it was first released, and I'm pleased to return it to my library shelves 4+ decades later. It is, of course, an extension of McLuhan's seminal work, "The Medium is The Message." From the first image (Good Morning!), revealing that already in 1967 it was possible to print a crisp, clean logo on an egg yolk — to its final image of earthrise from moon orbit space-cast from then-state-of-the-art NASA telemetry accompanied by A.N. Whitehead's statement that, "It is the business of the future to be dangerous," McLuhan's "Inventory of Effects" (the subtitle) is no mere quick-read, although its text is sparse in contrast to its prolific imagery. It is cram-full of eye-opening, mind-expanding visuals (yet all in black and white!) that are consciously arranged to deliver its reader to an epiphany of awareness and understanding about the nature of our perceptions of reality. It breathes visual life into concepts proposed just a few years later in Alvin Toffler's "Future Shock."
A very thought-provoking book indeed... I'm taking a class on History of Media and Communication, and we're using this as part of our course materials. McLuhan presents to his readers a fascinating way to rethink how media has changed our lives, society and the way humans perceive our world. His argument about visuality is very compelling (shocking at first glance too, but he gives his reasons), and his analysis on the shift of our society is equally intriguing.This graphic novel (another refreshing way to present argument about media) is quite a collectible to those who wish to understand more about media and communication, as McLuhan is certainly one of the theorists you can't miss!Here are some quotes I've taken from the book; great food for thought..."Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.""Until writing was invented, men lived in acoustic space: boundless, directionless, horizonless... [writing] was the basic metaphor with which the cycle of civilization began, the step from the dark into the light of the mind.""'Time' has ceased, 'space' has vanished. We now live in a global village... a simultaneously happening.""Many people find it difficult to understand purely verbal concepts... In general we feel more secure when things are visible, when we can "see for ourselves"."
This printing itself. This physical production, Is gorgeous. A fine piece of work. $7.95 is just silly. This is printed as art. Heavy paper, fine typography, perfect graphic reproduction, integrated and laminated dust jacket. I would expect to pay at least $35 for this kind of work.I have nothing to say about the text. What could I add?I am reviewing:ISBN-13: 978-1584230700ISBN-10: 1584230703
If I were a superior intellect obsessed with the effects of media who happened to indulge in mind-altering drugs and who enjoyed emulating the style of poetry slams, I might be able to create a work comparable to Marshall McLuhan and Quentin Fiore's "The Medium is the Massage".Or at least I might have been able to enjoy it.Alas, none of the aforementioned qualities apply to me. And given the popularity of this book in academia, my intellect is apparently lower than even my nearly non-existent desire to attend a poetry slam. Clearly, I am not the intended audience.Who, then, is this book suited for? The answer to that is best given after taking a few moments to examine what the book is about and how it is presented. We must understand both what it is about and how it goes about being--and isn't being what it is (whatever it is) all about? (If that last sentence elicited a, "whoahhh...heavy dude..." response from you, you may be a part of the book's intended audience.)Let me start with how it is presented since you must be able to tolerate its appearance and taste if you are to consume its contents and benefit from the nutrition contained within. Consider the following excerpt:"Ours is a brand-new world of allatonceness. `Time' has ceased, `space' has vanished. We now live in a global village...a simultaneous happening. We are back in acoustic space. We have begun again to structure the primordial feeling, the tribal emotions.... (63)"I can imagine McLuhan on stage, wearing a beret, smoking a cigarette, holding a glass of pinot noir and speaking melodramatically into a microphone to a crowd of wine and coffee sippers. They applaud while I scratch my head and pray this place has tequila and transcripts of the show.That is not to say that the style of writing is bad. But it can become dissonance that obscures the message it is trying to convey. I would not dispute that Shakespeare's sonnets are poetic masterpieces, but if you try to use that style to educate me on the effects of mass media on society, I will likely become bewildered and remain uneducated. People who enjoy his sonnets, however, may be enthralled.The visual elements add the equivalent of more than four shots of espresso's worth of caffeine to the book and make it feel hyperactive and almost psychedelic. Black and white pictures are on nearly every page. The text varies in size from tiny to one letter being as tall as the page. Sentences may be black or white, upside down, diagonal or backwards. One page may have several paragraphs followed by one sentence that spans multiple pages.It is possible that his style is simply too rich and cultured for my peasant-born palate (or that it is meant to be read while listening to Pink Floyd and dropping acid--I did not try that approach, though). After all, many disagree with me. In his 2004 article "A Media Ecology Review", (Communication Research Trends: Vol. 23, No. 2, p.7), Lance Straite discusses how other works by McLuhan are "challenging" because of his writing style. However, he says that "The Medium is the Massage" is, "effective because it summarizes McLuhan's key concepts and shows as well as tells the reader what McLuhan is referring to... [and] remains a good introduction to McLuhan's approach."Those "key concepts" constitute the book's intellectual nutritional value--and there is a lot for your brain to absorb. While I found the style off-putting, I choked it down like a heaping bowl of spinach and beets (they're good for you!) and, after processing it, appreciate the book's content.The depth of the book is conveyed in the title. According to McLuhan's official website (maintained by his family), "The Medium is the Massage" was originally supposed to be "The Medium is the Message". When McLuhan saw the error, he told the printer to, "leave it alone! It's great and right on target!"McLuhan apparently loved wordplay (as can be seen in the book) and thought "massage" could be read in four different--yet relevant--ways: "message", "massage", "mess age" and "mass age".The core concept of the book is how the technology of media--the physical, sensual being of it, not the content it delivers--"massages" our behavior; how it pushes and pulls us. McLuhan is not concerned with what we see and hear when we watch T.V., listen to the radio or see a billboard but rather how the media--the channels by which the content is delivered--affect us.Few things illustrate this better than one concept he famously coined: "the global village". In her 2008 article "Understanding the Implications of a Global Village" (Reason and Respect: Vol. 4, Iss. 1, p.1), Violet Dixon wrote that McLuhan used the term to, "describe the phenomenon of the world's culture shrinking and expanding at the same time due to pervasive technological advances that allow for instantaneous sharing of culture."McLuhan explores how changes in media have impacted how we act when we are alone, how we interact with our family, neighbors, people far away, schools, the government and more. He examines media as an almost biological extension of ourselves and why that matters.So who is this book for?This is a 5-Star book for readers who are hungry to explore the impact that the tools of media-content delivery have on society and find the presentation and style enjoyable. For such readers, the book is a buffet of intellectual delicacies. The concepts will fill your intellectual belly while leaving you eager to digest it so you can come back for more.It is a 4-Star book for students (and professors) of disciplines for whom understanding the role of mass media is important but for whom the greater motivator for attaining that understanding is to satisfy a requirement and less one that is born of passion for the topic. These particular readers are also not turned off by the style and do not struggle too much with the material.It is a 3-Star book for students like those above but who may struggle with the presentation and taste and may have to choke it down. However, digesting it can greatly strengthen their understanding of mass media. Class discussions and supplemental reading materials may be of great value to them.
This is the last follow on after Understanding Media and the Gutenberg Galaxy. Not really "necessary" to the "massage" the previous two books are the statement, but a nice.... item for visting about and a nice historical perspective on "how to change the message" before the massive changes brought about by the internet.
The Medium is the Massage PDF
The Medium is the Massage EPub
The Medium is the Massage Doc
The Medium is the Massage iBooks
The Medium is the Massage rtf
The Medium is the Massage Mobipocket
The Medium is the Massage Kindle
0 komentar:
Posting Komentar